In this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency.

A 2023 Harvard Business Review article claims marketers are seeing a 40% boost in productivity thanks to AI, but is this true? And if so, what are marketers actually doing with all that extra time?

In this episode, we discuss:

- Where are we really seeing efficiency gains thanks to AI (spoiler alert: it's not what the hype suggests)

- What are we actually spending our new found time on?

- Are these even the right things to focus on?

- How we can better spend our newly gained time on things that matter for our business.

Additional resource.