The conversation discusses the impact and legacy of the Blair Witch Project, a found footage horror film that revolutionized the genre. It explores the marketing strategies used to present the film as a real documentary, creating a sense of mystery and intrigue. The conversation also delves into the sequel, Book of Shadows: Blair Witch 2, and the criticisms it faced for deviating from the original's style and tone. The discussion highlights the importance of staying true to the elements that made the original successful and the consequences of studio interference. In this conversation, Bill and Prof. Christopher Bricklemyer discuss the Blair Witch franchise, including the original film, Book of Shadows, and the 2016 sequel. They analyze the impact of the first film on the horror genre and the success of its marketing. They also share their thoughts on the different films, grading them and discussing their strengths and weaknesses. The conversation concludes with a segment from Reverend Scott's Holy Shit, where he reviews the film Witchtrap and discusses The Final Cut.