We are marketers, hear us RAR!
In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report, including:
- What is it?
- How do you get it?
- Should you trust it?
- What are the limitations of the tool? (Is an impression *really* a "touch"?)
We'll also go through Casper's 4 pillars of attribution to make sure we get the best picture as possible of what is working.
Are you using LinkedIn's Revenue Attribution Reporting? What are you thoughts?