Today's episode is all about lead magnets. What are lead magnets? The premise is simple enough. It's something that you can offer to your audience in return for their email address. Yes, it really is that simple.

You've seen tons of different styles of lead magnets over the years, even if you weren't aware of them. From ebooks to tools, checklists to webinars. Any time you're offered something that you then need to give your email address to access is in fact a lead magnet.

So, should you have a lead magnet? Well, there are a lot of different schools of thoughts on this. We believe it's an effective way to be able to offer real value to your audience, whilst also generating your mail list. So what sort of lead magnet can you create easily? Well, you'll have to listen to the episode to find that out.

Join the host of the All About Digital Marketing podcast, Chris Bruno, as he talks all about how you can easily create a lead magnet.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.