The Sanders and Trump presidential campaigns both capitalized on emotional speeches and rallies. But politics weren’t always this way. Professor Jeremy Young examines the history of how charisma and emotional speaking became essential in elections.

 

For More on This Topic

• Read his brief, What Emotional Politics More than a Century Ago Says about Winning U.S. Elections Today
• Check out his book, The Age of Charisma: Leaders, Followers, and Emotions in American Society, 1870-1940

 

Further Reading

• Why -- And How -- Modern Politicians Talk About God And Religion, Kevin Coe, University of Utah
• Are Gender Stereotypes a Problem For Female Candidates?, Nichole Bauer, University of Alabama