Marketing Corner

Episode 89: Corey Morris: Part II - Creating the Perfect Conditions for Growth

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In this episode of Marketing Corner, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth 🪴. We tackle:

  • Category creation when there's no demand (yet!)
  • Securing buy-in from key stakeholders
  • Measuring branding impact
  • The value of self-reporting attribution – is it really worth it?

    • Plus, we explore the evolving role of the CMO through Corey's lens and where it's headed next.

    And 👏 so 👏 much 👏 more 😮‍💨

    ...more
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    Marketing CornerBy Jen Montague and Casper Rouchmann

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