In Episode 9, Anna Simmonds, social strategist and Head of Social at Social INK, confesses she's a recovering follower addict. In business, it's easy to be seduced by "vanity metrics" - definition explained in the episode - and lose track of what your actual goals are.

You did set goals, right? Here's a quick dive into what metrics to avoid, which metrics actually matter, and how to choose the right KPIs (key performance indicators) for your digital marketing. Chasing the wrong metrics can waste a lot of time, money, and actually take you several steps back, instead of forward. Setting the right goals is vital to growing your business online.

And yes, we know, follower count looks good. If only digital marketing was that easy!

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