As credit unions continue to seize auto financing marketshare, knowing how they position themselves for success is key to understanding their growth. In this episode of The Roadmap, Sonya McDonald, Executive Vice President & Chief Lending Officer at Randolph-Brooks Federal Credit Union talks about the lenders’ strategy for growing direct lending by working with dealerships and how credit unions provide a unique customer service experience that bodes well for growth. She also discusses RBFCU’s long-term goal to increase automated underwriting, and even how women’s representation has grown in the credit union space.

Featuring Sonya McDonald, Executive Vice President & Chief Lending Officer at Randolph-Brooks Federal Credit Union