In today's episode, host Andrew Davidson is joined by category and consumer trend experts to discuss the metaverse—the concept of a virtual, 3-D, interactive world that has so many of us intrigued. They filter through the hype, break down what it means for consumers, and discuss how brands should think about the metaverse in the medium and long term, including recommendations for how to incorporate the trend into brand innovation and marketing strategy. From its origin and barriers to entry to the value it offers consumers and brands to watch, let's talk about the metaverse. Listen now!

For more industry-specific explorations of the metaverse, visit the Mintel Blog (mintel.com/blog) and head to the Mintel Store (store.mintel.com/industries/technology-telecoms) to buy a report.

Find out how shifts in consumer behaviour will impact markets and brands now, in the next few years and into the future by downloading the Mintel 2022 Global Consumer Trends (mintel.com/global-consumer-trends) for free.

Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests: Joey Khong, Analyst, Mintel Trends, Southeast Asia.

Thomas Slide, Director, Mintel Reports UK.

Fiona O'Donnell, Senior Director, Mintel Reports US.