To be an entrepreneur, you have to lead with value. That is one of the most important lessons that Jessica King learned throughout her journey. Jessica is an experienced B2B marketing expert who is passionate about social sciences and communication. That passion soon drew her to sales and marketing. In this conversation with Amy Vetter, Jessica shares how she built great relationships that weren’t cliché sales relationships. If you plan on going into marketing or sales, you have to change your mindset and understand what the people are trying to achieve rather than telling them you got something to solve their problems. Tune into this episode and learn why you need to focus on delivering value.

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