What happens when neuroscience meets AI in the world of CPG? We sat down with Dr. Pradeep, CEO of Sensory AI and a pioneer in NeuroAI, to explore how the nonconscious mind and large language models are transforming innovation, marketing, and product development.

🎧 In this episode, you'll hear:

• Why "the action is in the nonconscious"—and how uncovering hidden consumer desires leads to breakthrough innovation.
• How blending neuroscience with GenAI is unlocking new ways to predict, persuade, and create in the CPG space.
• Why LLMs (like ChatGPT) are more like the human brain than you think—and how brands can "seduce and persuade" algorithms for better findability and engagement.
• The future of Desire Labs and what it means for legacy brands and challenger startups alike.

💡 Favorite quote:

"The action is in the nonconscious, in the dark out there, nobody's looking there. That's where innovation lies." — Dr. Pradeep

If you're passionate about the future of retail, CPG, AI, or just love hearing from true innovators, this episode is for you!

Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.

Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

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