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Brian Beck has written the leading book on B2B eCommerce, Billion Dollar B2B eCommerce. He has been in eCommerce for over 20 years and has seen the evolution of B2B eCommerce firsthand. Brian worked on both the agency and merchant side and is now the CEO of his agency Enceiba which focuses on Amazon for B2B. We discuss the challenges of B2B eCommerce, and why channel conflict is a misunderstood problem that most B2B companies don't solve.