Jamaal Walton serves as the Senior Associate AD for Sport Administration and Strategic Initiatives. In his role, Walton will lead the department's strategic initiatives, including Name, Image, and Likeness, and is a liaison to campus partners on special projects. He serves as the sport administrator for track and cross country, beach volleyball, softball and secondary sport administrator for men’s basketball, and has program oversight of the Husky Band and Spirit programs.

Prior to the UW, Walton served as Associate Athletic Director for External Relations at the College of Charleston. While there, Walton oversaw all aspects of the department's communications, creative content, licensing, marketing & promotions, multimedia, facilities & operations, spirit & band, and ticket operations & sales. Additionally, he served as sport administrator for equestrian and men's soccer, while also serving as the department's Diversity & Inclusion designee.

Prior to his time in Charleston, Walton was the Director of Marketing and Promotions at the University of Alabama from 2012-2017 where he was responsible for the Crimson Tide's marketing efforts for all 21 varsity programs. Before making the move to Tuscaloosa, he held the role of Assistant Director of Marketing and Promotions at the University of Oklahoma from 2010-2012.

A 2007 graduate Virginia Military Institute, Walton earned his bachelor's degree in biology. A four-year letter winner and captain on the VMI football team, Walton was also named class president. He went on to earn a master's degree from Florida State University in integrated marketing and communication. Walton and his wife, Marci, have two children; daughter, Zadie, and son,