Marketing Corner

Episode 93: Prioritization in Marketing

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In this episode, Jen and Casper discuss how they decide what marketing initiatives they prioritize, and what they decide to scrap, including:

  • Determining what will help our team have an impact
  • Pros and cons of ICE vs BRASS models
  • Politely managing stakeholders' wishes
  • Dealing with being the "fun police" by saying no to things that may be fun, but won't move the business forward.

    • And so much more!

    ...more
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    Marketing CornerBy Jen Montague and Casper Rouchmann

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