What We Cover In This Episode:

• Why you really need to be planning ahead for your retention efforts as a studio owner [1:11]
• How reviewing and gathering data from last year's rates of conversations will help with retention [1:59]
• Tips to help prepare for retention efforts in the new year [4:15]
• Some retention strategies Cherise is seeing being used right now in the industry [7:30]

Quotes:

"Unless we are testing and tracking, we are not going to know what is happening with our retention. You really have to be looking at your conversion rates to focus on what is happening with current client retention." [Cherise, 2:23]

"We've got to have relationships, if we are asking people to commit to us and stay with us and not leave us, we have got to be part of that relationship as well." [Cherise, 5:03]

"You are not going to be the cheapest studio out there, you're not. Boutique studios don't have the marketing budget like big box gyms and franchises do, that is just the reality, so you've got to go above and beyond with your value." [Cherise, 7:14]

LINKS:

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