Visuals: https://getbehindthebillboard.com/episode-95-simkat

Episode #95 features Sim Sidhu and Katy David aka ‘SimKat’, one of BBH’s most brilliant and prolific young teams.

We talked about their rise to fame at BBH after their time spent along the corridor at The BBH Barn Adschool, where they learnt the ways of the business from legendary and much missed tutor Tony Cullingham. One of Tony’s classic questions he asked anyone at any level: “Are you having fun?”

It’s a really important question.

Fun seems to run through much of SimKat’s work. TC would be proud. Their proactive approach is a lesson in making shit happen.

In an effort to secure their job they showed the then ECD Helen Rhodes an ad a day for BBH clients for an entire year. It paid off and they were soon winning awards for debut work on Barnardos and The Fire Safe Sari.

Since then there’s been great work on Audi, esp the recent Proms inspired campaign, creating musical scores to mimic the throaty sound of the more powerful Audi models.

Arch Nemesis for BK was a triumph in cheekiness and speed of turnaround. Along the way they met Gordon Ramsey before their latest work, creating a bookshop to tell the world about the Monzo book of money. This audacious idea is a fully fledged bookstore called ‘Booknook’ home to 3000 books each with a different front cover, all to help people better understand how to use their money.

SimKat thank you so much for coming on. You’re a breath of fresh air in the great outdoors. Long may it continue. Stay in touch!

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