Today's episode is all about Instagram Marketing. That's right, we're focusing on the 'Gram thanks to Farhana Cannon, CEO & Founder of iMedia Exposure. When Farhana set up her company, 10 years ago, Instagram was only just getting started. But a decade later, she's here to help us understand the benefits and opportunities that currently exist in Instagram marketing.

Now, everyone knows Instagram is a very visual platform. It's all about the imagery. We talk about what options there are for companies to showcase their products, but to also share their story. Remember, every brand has a story.

Instagram isn't for all businesses. we recognise that, and we talk about which industries can make the most of the platform and also how to rethink your strategy for Instagram marketing. Not sure what to post? Don't worry, we've got you covered there as well. There are tons of ways to create for Instagram.

Either way, if you're on Insta, you'll want to listen to what Farhana has to say. If you're not on Insta, this might change your mind.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

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The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.