In this episode, host Niklas Siemer is joined by Steffen Pietsch, the Vice President and Head of SAP BTP Product Management, to discuss the latest updates and announcements from the recent SAP Sapphire events.

They cover key SAP BTP roadmap updates, including improvements in SAP Build Apps and SAP Task Center integration. Siemer highlights announcements from Sapphire, such as SAP’s expanded partnership with Google Cloud and AI advancements in SAP Analytics Cloud. A customer success story features Frucor Suntory, who used SAP BTP to develop My Sales Hub, boosting productivity and revenue. Steffen Pietsch shares insights from Sapphire events in Orlando and Barcelona, discussing AI integration, SAP Build adoption, and the importance of SAP Integration Suite. 

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About Steffen Pietsch:

Steffen Pietsch is the Vice President, Head of SAP BTP Product Management. Steffen joined SAP in 2021 and is globally responsible for the SAP BTP Product Management. Together with his teams, he drives innovation, further development, enablement, and adoption of the SAP BTP. Steffen is based at SAP in Walldorf

Before he joined SAP, he gained more than 18 years of experience in various customer and partner roles. In addition to that Steffen was a board member and CTO of DSAG (German speaking SAP user group) registered association (e.V.).

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Links of “What’s New” section:

Read more about Frucor Suntory’s SAP Innovation Award 2023 project here.

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Hosted by Niklas Siemer – Product Specialist SAP Business Technology Platform, SAP SE

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