Melanie Hellwig White is the fourth generation Hellwig to lead Hellwig Suspension Products. Additionally, she currently serves on the SEMA Board of Officers as the incoming chair. Melanie began working at Hellwig Products in 2005 cold calling industry partners for Hellwig. Through the years, she has gained experience in every area of the company, including sales, marketing, and customer service, but also enjoys wearing her steel-toed boots and working on the factory floor. Over the years, Melanie has flipped the script from seeing challenges as opportunities, and attributes focus, determination and vision to helping her get to where she is today. In 2018, Melanie was also named SEMA Person of the Year. Under Melanie's leadership, the company has boosted sales, developed strong OEM partnerships, increased brand awareness, and implemented a robust digital marketing strategy.