Visuals: https://getbehindthebillboard.com/episode-98-peter-heyes

Episode #98 feature Pete Heyes, award-winning creative, creative director, top northern lad and United fan.

Pete has worked in the business for over 30 years at some of the very best agencies, including DDB and Leo Burnett. He’s won awards on huge brands such as McDonald’s, VW, Marmite and Harvey Nichols. People often talk about Pete as ‘one of the nicest guys in the business’. Which we can vouch for. Fun Pete fact: he was once a Media Planner on P&G.

We started as usual with the billboard at the end of Pete’s street, which is from the recent British Airways campaign. So yes, you guessed it, we had yet more ‘logo v no logo’ chat. Then we jumped into another topical debate, the potential demise of the DDB name.

And all this before the work, of which Pete has loads. We distilled it down to four clients in the end:
VW, Marmite, Magners, and McDonald’s.

For VW we got behind the story of the classy and minimalist Touareg campaign shot by Giles Revell.

Magners was an exercise in collaboration with Illustrator/Artist: Noma Bar, who seems to be everywhere atm, but Pete was the first to use him in advertising.

Marmite was the Christmas lights, a bit of love ‘n hate for the festive season. Most apt!

While for McDonald’s there were many campaigns which Pete worked on both as a creative and a creative director. We managed to cover McNuggets, Lights on McDelivery / Iconic Stacks (Creatives: Andrew Long & James Millers), See One, Want One / Search (Creatives: Phillip Meyler & Darren Keff)

Thanks so much for coming on Pete. It was a real pleasure talking about your work and the current state of the industry. Apologies for not having a pint. But hopefully we can fit one in before Christmas.

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