Visuals: https://getbehindthebillboard.com/episode-99-best-of-2025

Here we go folks. It’s the end of year list you’ve been waiting for. Behind the Billboard’s ‘Best of 2025’ with mince pies and dodgy crackers thrown in for good measure.

In our humble opinion it’s been another great year for outdoor. Some brilliant work from the usual suspects, plus nice surprises from new agencies. Hopefully you’ll agree with our choices but if not, feel free to comment or drop us a note.

The big questions: Will BBOOH retain their Agency of the year crown? Will a billboard without a logo win? And will Hugh wear his Christmas cracker hat throughout the show?

Categories include Poster of the year, Campaign of the year, Agency of the year, and Client of the year.

A huge thanks to all our guests for coming in and sharing the stories behind their billboards. It’s been a total pleasure chatting in the booth. And an even bigger thanks to you our listeners - without you guys we honestly wouldn’t be doing it. Please keep sending us your work or work you’ve seen and think should be included. And of course keep liking and subscribing and spreading the good vibes.

Thanks to our sponsors

Bauer Media Outdoor

View2Fill

Super Optimal

GAS Music

And the legends Rach, Adrian, Nick and all the gang at Soho Radio

And of course thanks to superstar Jon Jones.

Merry Christmas one and all. Enjoy this special time of year wherever and whoever you’re with. See you on the other side. x