Packaging Today Show

EPR & the Future of Packaging: Are We Ready for 2025?


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This engaging episode of "Packaging Today" with Evelio Mattos and Adam Peek delves deep into the complex world of packaging, particularly focusing on the extended producer responsibility (EPR) and its implications. As they humorously navigate through the uncertainties and challenges posed by rapidly evolving packaging laws in the U.S. and beyond, both hosts explore the intersection of sustainability, cost, and innovation required to meet upcoming regulations.

In a lively dialogue that spans from potential changes in packaging materials to the economic implications of EPR, Evelio and Adam provide a thorough exploration of how these laws may lead to unintended effects like inflation or shifts in consumer behavior. Using examples like milk and microbrew packaging, they discuss how companies might respond to these regulatory challenges by examining alternative materials or embracing new technology. Their discussion underscores a cautious optimism that EPR can be a catalyst for positive change if executed with precision and stakeholder engagement.

  • EPR Challenges and Opportunities: The introduction of EPR laws presents significant challenges for manufacturers regarding cost but could drive positive innovation in sustainable packaging materials.
  • Cost Implications of EPR: The added expenses from EPR could lead to changes in pricing structures for consumer goods, potentially raising inflationary concerns.
  • Role of Innovation: Successful navigation of EPR may hinge on innovative solutions and the adoption of more sustainable materials, offering businesses a competitive edge.
  • Regional Differences Matter: The complexity of EPR rules across different states requires brands to stay informed and adaptable, as regional regulations could impact packaging choices and consumer prices.
  • Consumer Perception: Consumer trust and behavior may be influenced by how brands communicate their sustainability efforts and adapt to new packaging regulations.
    • "2025 is going to be a year where we thought we'd have flying cars." - Evelio Mattos
    • "The cost of EPR means consumers will pay more for less." - Adam Peek
    • "It's not only about weight; it's about material and how we're going to pay that fee." - Adam Peek
    • "All this money is going to go to great recycling dreams?" - Evelio Mattos
    • "My goal is to not set any goals." - Adam Peek
      • Gary S. Cohen's LinkedIn: For insights on EPR and packaging regulations.
      • Scrap: Innovative solutions for recycling challenges.
      • U.S. Plastics Pact: Spearheads plastic packaging sustainability efforts and resources.

      • About the Guest(s):

        Evelio Mattos is a key figure in the packaging industry, known for his expertise in packaging design and innovation. Evelio is a driving force behind the "Packaging Today" podcast, where he delves into the latest trends, challenges, and future directions of packaging.

        Adam Peek is a notable personality in sustainable packaging solutions. He has gained recognition for his compelling insights on evolving packaging laws and trends. Adam is a co-host of the "Packaging Today" podcast, where he addresses pertinent packaging issues with industry experts.


        Listen to the full episode to gain a deeper understanding of modern packaging challenges and to remain updated on future episodes exploring transformative ideas in the field. Stay tuned for more enlightening discussions on "Packaging Today."

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