True entrepreneurship is the ability to resist the temptation to give up when the going gets tough. Covid-19 as a 'market force' was not taught in any MBA programme anywhere in history. Our Epson entrepreneurs - Linda Moeketsi, Sibu Mabena and Roxy Ferreira - answer the questions which you may want to know about the trials and tribulations of a small business owner, and they answer them as their businesses are having to pivot and adjust to global circumstances not seen since the second World War. As in life, the core business rules are simple... build relationships and keep them.