So...what is this EQFIT® thing? That is what we explore in this episode. First, we start with the brain science behind the EQFIT® tools and methods. Then we get into a specific application of EQFIT®... accelerating sales success.
What if a salesperson understood their emotional drivers? What if they understood the emotional drivers of the buyer...the patterns a specific buyer uses to make decisions...how to best engage with different types of buyers? What is possible for a salesperson who is adept at navigating their own emotions...as well as the emotions of their buyers? Put simply...better results, shortened sales cycles, greater margins, and increased lifetime value of the customer/client.
Sales success is determined by an equation: Connection + Trust = Influence. This is the EQFIT® approach for sales. If the human elements involved in the sales process are well managed and given the consideration and focus they deserve, then the sales effort is enhanced. If not...well, sales success is much more difficult to achieve.
Many will say that having the right sales techniques are all that is needed for sales success. While some success may be achieved by a well honed set of sales techniques...the reality is that techniques are simply a method to apply Influence. But what if you don't have much Influence to apply with the buyer? Even the best techniques will fall short of optimal results if Connection and Trust are absent.
Add to this the current state of the buyer-seller dynamic. After more than 18 months of pandemic, shutdowns, lack of travel capabilities, a move to a virtual environment where remote work is accepted and practiced...people are craving authentic human connection. Those salespeople who can achieve this will thrive in the new marketplace...those who cannot, will continue to apply old models and methods and experience diminishing success.
In this episode, we explore how to sell successfully in the new marketplace, how to understand and utilize brain science to accelerate sales success, and how salespeople can better prepare themselves with the most critical tools to achieve the success they desire.
EQFIT® for sales is the pathway to create a more agile, resilient, focused, and prepared salesperson and sales organization.