CELEBRATING INDIVIDUAL SELF-EXPRESSION. Erdem Moralıoglu is a British fashion designer and the eponymous founder of London-based fashion label Erdem, which he established in 2005. His Spring Summer 2025 collection was shown at the British Museum's South Entrance amidst its 45 feet high columns. The show was based on The Well of Loneliness by Radclyffe Hall, published in 1928 and banned in the same year. The book gives voice and form to the love of two women at a time when the idea of gay love between two women was not even illegal, its very existence was denied as impossible. For Spring Summer 2025 Erdem pays homage to this story of the love of Stephen Gordon, a woman living as a man, and her relationship with Mary Llewellyn.

"I wonder if Radclyffe today would be considered non-binary or trans."

"When you see someone wearing something that you've designed that might be almost 20 years old, but it's absorbed into their life and they wear it in their own way, I find that really wonderful!"

"You can't help but look backwards when you're about to turn 20, but it also feels like the beginning."