This podcast features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:

Introduction:

Danny introduces Eric as the co-owner of Nutura Pest Control and host of the Bug Bucks podcast. Eric has over 16 years of experience in the pest control industry, and Nutura has accumulated over 2,000 5-star Google reviews.

Insights into Door-to-Door Sales:

Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting pros like strong route density and goal-setting opportunities.

However, poorly trained reps and aggressive tactics can lead to area "burnout," damaging brand reputation.

He advises companies using D2D to thoroughly train reps and emphasize respectful customer interactions.

Training & Weekly Meetings:

Nutura holds weekly training meetings for technicians to discuss pest issues, customer communication, and service protocols.

They emphasize camaraderie, product safety, ladder safety, and incentive programs, encouraging technicians to pursue high-quality customer reviews.

Review Strategy:

Nutura uses the Applause platform to streamline review collection, allowing technicians to earn tips directly.

The platform provides customers with a review prompt and enables technicians to see their leaderboard standings.

Previously, Nutura incentivized reviews by providing QR codes and offering bonuses based on the number of positive reviews.

Marketing and Lead Generation:

Nutura focuses heavily on digital marketing, particularly Google ads, and emphasizes local search engine optimization (SEO).

Although they have experimented with platforms like Angie and Thumbtack, Google remains their primary source for qualified leads.

Hiring Process:

Nutura primarily relies on referrals for hiring, with 85-90% of their employees coming through employee networks.

They offer bonuses for referrals that lead to long-term hires and prioritize accountability and interpersonal skills during interviews.

Eric Bassett, Co-Owner of Natura Pest Control:

LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/

Facebook: https://www.facebook.com/eric.bassett.129

Instagram: https://www.instagram.com/iamericbassett/

Bug Bux Podcast: https://g.co/kgs/qgoxfGn

Bug Bux+: https://www.bugbuxplus.com/

Natura Pest Control: https://www.naturapc.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Instagram: https://instagram.com/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

TikTok: https://tiktok.com/@dannyleibrandt  

YouTube: https://youtube.com/@DannyLeibrandt  

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 The Journey into Pest Control and the Golden Handcuffs

04:27 The Pros and Cons of Door-to-Door Sales

09:51 Tips for Effective Door-to-Door Sales

25:09 The Dominance of Google as a Lead Source

32:47 Being Intentional with Time and Relationships in Business

35:38 Finding Purpose and Fulfillment

45:34 Building a Brand and Acquiring Customers

01:02:26 The Future of Natura Pest Control

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol