Eric Schwartzman

SEO Consultants and public relations experts will not want to miss this podcast. It's a deep-dive interview with former Search Engine Land editor-in-chief Danny Sullivan (he works at Google now as the Public Liason for Search), discussing the world of SEO consulting, the impact of inbound links, citation indexing, local search, online marketing, e-commerce SEO, and his transition from traditional journalism to the internet, and much more.

Talented SEO consultants are what every public relations firm needs right now, which is why Schwartzman & Associates specializes in both.

SEO Consulting Secrets

3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is and what it covers.

3:47 – Search Engine Land editor-in-chief Danny Sullivan on his background and how he transitioned from traditional journalism to the internet and Search Engine Land.

5:02 – Search Engine Land editor-in-chief Danny Sullivan on what he knows about the Google algorithm and significant search engines like Yahoo and Microsoft. He talks about what he thinks are the key factors essential to successful SEO consulting firms.

7:05 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks is the order of importance of the different factors in SEO for PR. He talks about searching on the Pinkberry website.

8:55 – Search Engine Land editor-in-chief Danny Sullivan on his favorite tool for measuring inbound links coming in. He talks about different tools and how he feels about popular link-building strategies in SEO consulting.

11:25 – Search Engine Land editor-in-chief Danny Sullivan on the variety of strategies for building inbound links and the importance of having great content.

12:35 – Search Engine Land editor-in-chief Danny Sullivan on whether or not he agrees that some inbound links are more influential than others. He talks about the “secret formula,” about whether the domain of the link plays an important role, and about the two key things Google looks for in a link.

14:55 - Eric Schwartzman shares how one power inbound link can play a huge role in either helping or hurting an individual and an organization’s reputation.

17:12 – Search Engine Land editor-in-chief Danny Sullivan on likely factors other than a powerful link that may come into play in search engine optimization. He talks about Google’s Query Deserves Freshness initiative, what it does, and its impact on the SEO consulting trade.

19:41 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks Google is indexing news quicker than regular web content. He talks about Google’s dedicated news crawler system, what it is designed to do, and what that means for SEO consultants.

20:11 – Search Engine Land editor-in-chief Danny Sullivan on what opportunities press releases sent over a newswire provide to companies that want to get news information about their products, brands, and services out there, on whether a specific format is necessary, why he thinks the real opportunity of press release SEO is not necessarily media relations.

22:17 – Search Engine Land editor-in-chief Danny Sullivan talks about why he doesn’t use tools for benchmarking site ranking and how he advises SEO consultants to optimize their content instead.

24:15 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks external keywords or ad words tools are good indicators of clusters or themes and whether or not he thinks these clusters indicate the types of words that would figure into Latent Semantic Indexing keywords.

26:18 – Search Engine Land Editor-in-chief Danny Sullivan on whether or not he is concerned about the potential loss of investigative journalism, the newspaper industry business models, what he thinks the newspaper industry is wasting time on, and what he thinks makes SEO consulting unique. 

29:23 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks about Google on whether he is worried that Google is the one company that is becoming a single point of failure for too many web activities.

32:33 – End.

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Public relations agencies take note. This podcast is all about how to pitch Wired Magazine. It's an exclusive discussion with their contributing editor Frank Rose.

In this interview, Frank advises public relations firms on how he decides what to write about, what he expects to find in a company's online newsroom, and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app.

Wired Magazine PR Pitching Tips

3:22 – Wired Magazine contributing editor Frank Rose and author of West of Eden: the End of Innocence at Apple Computer gives insight into what he thinks makes a great magazine article. He talks about the necessary ingredients of a feature story in Wired Magazine.

4:22- Wired Magazine contributing editor Frank Rose talks about his interest in pop culture and what he has written about throughout his career.

5:25 - Wired Magazine contributing editor Frank Rose talks about how the internet has changed the way he covers and consumes news. He discusses his book The Agency: William Morris and the Hidden History of Show Business on the William Morris Agency.

7:31 - Wired Magazine contributing editor Frank Rose on online newsrooms and what he expects to find on a company’s website. He discusses how missing information and clumsy user interfaces in a company’s online newsroom can frustrate his efforts.

9:40 - Wired Magazine contributing editor Frank Rose on media relations and whether or not he thinks public relations firms should be using social media on behalf of clients to directly engage the public and the relationship of social media to online newsrooms.

11:00 - Wired Magazine contributing editor Frank Rose on the importance of ease of use in online newsrooms and why the user interface in your online newsroom directly impacts corporate reputation.

13:10 - Wired Magazine contributing editor Frank Rose on whether or not content is still king and if an exemplary user interface could displace it.

15:15 – Wired Magazine contributing editor Frank Rose on the allure of the latest, greatest, shiny, new technology.

19:35 - Wired Magazine contributing editor Frank Rose on what makes Apple stand out.

21:25 - Wired Magazine contributing editor Frank Rose on the state of artificial intelligence and whether or not we’ll ever be able to build a computer that can genuinely mirror human behavior.

23:25 – End

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This podcast is a content marketing with video-on-demand deep dive featuring Dina Kaplan, who covers the growth of online video, measurement challenges, and how much showrunners earn from distributing their online programs on Blip.TV. You will like this podcast if you're at a content marketing agency gearing up to produce videos for a client.

Content Marketing Video Highlights

5:45 – Dina Kaplan on what makes Blip.TV different from other online videos, what shows Blip.TV focuses on mainstream television versus viral video and how Blip.TV reaches its audience.  

7:12 – Blip.TV co-founder Dina Kaplan talks about where Blip.TV’s traffic comes from.  

9:28 – Blip.TV co-founder Dina Kaplan on whether or not Blip.TV shows cater to the Long Tail, a story I pitched Chris Anderson when I represented Ecast.

11:18 - Blip.TV co-founder Dina Kaplan on the importance of marketing to different kinds of audiences and the difference between reaching a large audience and reaching the right audience.  

13:53 - Blip.TV co-founder Dina Kaplan on the cost of advertising on Blip.TV. She shares information about the CPM and discusses the different ways a brand can buy ads, the difference between advertising on web video and TV, and gives her rationale for the price difference.  

16:56 – Blip.TV co-founder Dina Kaplan on what an independent producer should look for, on measurement options Blip.TV provides to its showrunners.  

20:27 – Blip.TV co-founder Dina Kaplan on how much show content creators are making, which kinds of web videos do best with advertisers, and what top earners can make running online video programs on her network.  

23:40 – Blip.TV co-founder Dina Kaplan on what it took for Blip.TV to win the support of investors.  

26:55 – Blip.TV co-founder Dina Kaplan on recent news about YouTube’s impending site redesign. She talks about how people’s online viewing habits change and how the line between the web and TV blurs.  

30:41 – Blip.TV co-founder Dina Kaplan on audio versus audio content. She discusses the importance of marketing in building an audience for video content and gives examples of successes, such as Gary Vaynerchuk's Wine Library TV.  

33:03 – Blip.TV co-founder Dina Kaplan on the production value of web shows, the culture of authenticity, and why feedback is so important.  

36:09 – Blip.TV co-founder Dina Kaplan on Comscore's Top U.S. Online Video Properties rankings, the challenges of tracking views, the different ways of measuring online viewership, and why it’s tough to compare views on one video platform to another.  

38:04 - End

Social media management, search engine optimization, and public relations with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing.

Social Media Management Insights

4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization.

5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and public relations firms use the social network.

6:40 – Social media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool.

8:15 – Social media maven C.C. Chapman discusses specific Facebook changes and how organizations utilize the new features and applications for social media optimization.

12:49 – Social media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow.

14:20 – Social media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms.

16:38 – Social media maven C.C. Chapman stresses why it is essential today to use Facebook as a social media marketing tool.

19:28 – Social media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. 

23:25 – Social media maven C.C. Chapman tells us what an FBML is and guides us where to find more information about it.

27:03 – Social media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool.

29:13 – Social media maven C.C. Chapman talks about why building trust with the Facebook community is vital and shares his insight on whether or not it is more challenging for social media marketers to build trust on Facebook fan pages or their online newsrooms.

30:37 – Social media maven C.C. Chapman discusses potential challenges with Facebook and social media PR.

33:20 – Social media maven C.C. Chapman shares what he thinks are the two most important pieces of advice for building a thriving online community.

35:35 – Social media maven C.C. Chapman shares his personal sacrifices to be a social media marketing and public relations specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization.

38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media.

40:00 – End

Photo by CC Chapman.

Blogger relations advocate Jason Rosenberg, Director of Communications at the Democratic National Convention, discusses his political PR mandate at the Democratic National Convention, setting up the DNC’s online newsroom and establishing the criteria for credentialing online influencers.

Political Public Relations Insights

3:18 – Jason Rosenberg on handling online communications at the Democratic National Convention. He talks about being hired as the second online communications director in the party’s history and working to build the most open convention in the Democratic Party’s history.

4:00 – Jason Rosenberg discusses how he worked on leveraging online newsrooms and other online communications tools so that users could view the convention as if they were present. He talks about the impact of blogging during the convention and the challenges of convincing other communications staffers that bloggers should be credentialed to cover the event.

6:45 – Jason Rosenberg describes the qualification process for selecting bloggers for the national convention. He talks about the two different pools bloggers were selected from and what he looked for in determining a blogger’s credibility.

9:00 – Jason Rosenberg gives his perspective on how the DNC has changed the view of the online community’s role in media relations and discusses whether or not he thinks the DNC’s online newsroom strategy was successful.

He calls on the historical news media to build a business case for blogger relations among senior-level party communications staffers.

12:00 – Jason Rosenberg further describes his goals as director of online communications, using their online newsroom to dis-intermediate the mainstream media’s previous lock on distribution and make the national convention as open as possible.

He talks about how online resources and tools such as Twitter, Flicker, and YouTube helped him accomplish these and other online communications goals.

16:00 – Jason Rosenberg further describes the challenges he faced as director of online communications.

He talks about how he dealt with the difficulties and about the evidence he found that helped convince skeptical national convention lawyers and communications staff that despite potential problems that may arise, the online community and bloggers were “ready to play the game.”

19:55 – Jason Rosenberg discusses the changing dynamics in media relations and how, despite their novelty, blogs are now increasingly accepted and considered as an essential channel for political strategists.

He talks about how the results of the DNC have become instrumental in cementing these changes and why he believes they forever change the future of media relations.

21:17 – End

Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about getting a job at a public relations firm, social media compliance, the media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy.

Advice to PR Job Seekers

3:49 – PR jobs expert Don Spetner gives a preview of what he’s planning on talking about at the Public Relations Society of America Digital Impact Conference, which I will chair and keynote.

4:25 – PR jobs expert Don Spetner on current executive hiring trends in PR and corporate communications, which communication skills are becoming less important, which communication skills are becoming more important, and what business wants from a new media specialist.

5:49 – PR jobs expert Don Spetner on the new media training communication skills employers themselves often lack, the importance of new media training, and effective job interviewing skills for public relations, corporate communications and marketing professionals.

7:25 – PR jobs expert Don Spetner on hiring trends, the new media training gap between junior and senior job-seekers, the new media communications skills prevalent among junior and senior job-seekers and why improving communication skills in the area of new media and social media are critical in today’s PR job market.

8:43 – PR jobs expert Don Spetner gives insight into how the quickly-developing new media world is redefining the specific business communication skills that Korn/Ferry International is looking for in executive recruitment today.

9:45 – PR jobs expert Don Spetner on how different kinds of organizations are integrating new media into their public relations campaigns and who generally controls mew media communications in the organization today.

10: 37 – PR jobs expert Don Spetner on best practices for new media communications management.

11:15 – PR jobs expert Don Spetner on what he thinks are the best sectors to be working in from a hiring standpoint and on which fields are staying strong and which fields are suffering in today’s economy.

12:21 – PR jobs expert Don Spetner on where he thinks the new media world is in relation to today’s government, Obama’s new media communications campaign, and PR job opportunities for government communicators.

13:25 – PR jobs expert Don Spetner on the impact of the US government bailout on the PR job market.

14:12 – PR jobs expert Don Spetner advises senior level communicators on learning from younger generations on new media communications and driving change within their organizations.

16:11 - PR jobs expert Don Spetner on philanthropist and financial services titan Eli Broad, Eli Broad’s art collection, and working with Eli Broad. He shares his experiences working with him and about whether or not Eli Broad is as difficult as his reputation suggests.

19:07 - End

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This podcast is about corporate blogging best practices and integrated marketing communications with John Cass of John Cass Marketing.

We discussed building profitable online communities, understanding the differences between LinkedIn and Facebook for B2B marketing, mapping objectives to social media channels, and more, as explained by John Cass, the author of Strategies and Tools for Corporate Blogging.

If you're at a PR firm launching a corporate blog, you'll find this timeless interview very useful.

Corporate Blogging for Public Relations Insights

3:25 – Strategies and Tools for Corporate Blogging author John Cass shares why he originally started blogging, and how he discovered the benefits of blogs as a public relations communications tool.

4:35 – Strategies and Tools for Corporate Blogging author John Cass discusses the quantitative benefits of blogging, the benefits of B2B social media, and how corporate blogs can help businesses engage with their community.

6:25 – Strategies and Tools for Corporate Blogging author John Cass gives insight into the benefits of social media and the strategy used for building an online community at Forrester Research.

He discusses the benefits of social media tools such as blogs, Twitter, and interactive marketing forums.

7:50– Strategies and Tools for Corporate Blogging author John Cass explains how B2B public relations agencies use blogs differently from PR firms promoting consumer product launches and why public relations consultants are more concerned about privacy in a B2B marketing setting. John also lists the benefits of social networking in B2B marketing.

8:51 – Strategies and Tools for Corporate Blogging author John Cass on how online communities do not necessarily have to be free to be successful.

He talks about the Blog Council and how other thriving subscription-based associations make it easier for PR firms to accelerate their digital literacy, for a fee.

11:50 – Strategies and Tools for Corporate Blogging author John Cass discusses more ways to make an online community profitable. He talks about how pharmaceutical companies use social media in a highly regulated industry.

15:30 – Strategies and Tools for Corporate Blogging author John Cass discusses how to match the benefits of social media to specific communications objectives, the benefits of social media research, the benefits of online community management, and why he likes the book Building Community on the Web by Amy Jo Kim.

20:00- Strategies and Tools for Corporate Blogging author John Cass discusses the benefits of social networking by brand. He shares his thoughts on what changes he thinks would benefit the social networks.

22:40 – Strategies and Tools for Corporate Blogging author John Cass gives a preview of what he will be talking about at the Digital Impact Conference, which I'm chairing for the Public Relations Society of America like sustainable online communities, how to use social media for public relations, and how online communities can be built with blogs, online forums, and other social networks.

24:05 – End

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Veteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media to reach larger audiences, and how publishers are grappling with the news media vacuum created by the Web.

Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com, and serves as the editor-in-chief of the UCLA online newsroom, which the online newsroom company I founded hosts.

Kevin Roderick on Migrating the Los Angeles Times Online

3:17 – Kevin Roderick discusses the challenges facing The Los Angeles Times, how the only daily newspapers in the US nation’s second-largest market might regain its relevancy, and community-based journalism as an alternative to ad-supported media.

7:07 – Kevin Roderick on which editorial news beats at the Los Angeles Times has the greatest likelihood of success, competing with the New York Times, the Wall Street Journal, and Nikki Finke on the entertainment business news beat and the challenges of providing depth of coverage in the future.

11:38 – Kevin Roderick on how newspapers can compete with Wikipedia and news aggregators, the differences between news and feature coverage, The Los Angeles Times' recent efforts to map the city's geography, and what that says about the newspaper’s grasp of Los Angeles.

16:36 -- Kevin Roderick compares the now-defunct data desk at the Los Angeles Times to their failed political polling department.

20:42 – Kevin Roderick on hyper-local media.

22:44 – Kevin Roderick on the Michael Hiltzik sock puppet scandal, how The Los Angeles Times dealt with it, and whether or not that decision was just.

25:51 – Kevin Roderick on Pasadena Now, their outsourcing reporting to India via Craigslist Bangalore [correction], and whether or not the current economy represents an opportunity for news media startups to displace entrenched brands.

27:34 – Kevin Roderick on niche new media outlets like Daily Candy and the dangers of a polarized news media landscape.

31:21 – Kevin Roderick on the lessons institutions are learning aout digital media and social media communications and how UCLA is explicitly integrating these emerging channels into their public relations efforts.

33:39 – End

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New York Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your website more than your Facebook page, and why you need to SEO whatever you’re pitching before you contact him.

Sunday Styles PR Pitching Tips

0:49 – Eric Schwartzman discloses his partiality to The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns regarding the internet’s impact on media and democracy in the US.

1:45 – Eric Schwartzman characterizes the Sunday Styles section of the newspaper and the Thursday Styles section, which was more recently introduced. He also talks a bit about the types of stories Allen Salkin has written.

4:36 – Allen Salkin on best media relations practices for public relations firms looking to submit news for editorial consideration to The New York Times style section.

5:23 – Allen Salkin shares his favorite magazine and television news programs for trend spotting.

7:12 – Allen Salkin on how Google helps him distinguish actual news trends from hype, and why you need to search whatever it is you’re pitching before you call or email journalists, and consider how those search results weigh in on your argument.

8:06 – Allen Salkin on “PR websites,” what he likes about him, what he dislikes about them, and his bias against public relations agency websites that post reviews and other editorial coverage about their own clients online.

9:14 – Allen Salkin discusses social networks and why he finds them even less credible than company websites as an information source. He also shares his disdain for street teams who stage “happenings” and any other marketing tactics that attempt to co-opt the “organic” to stir up word of mouth.

10:43 – Allen Salkin’s attitude toward websites that he perceives as being transparent about their mission.

11:26 – Allen Salkin on what he expects to find first in a company’s online newsroom and how a poorly designed user interface can negatively affect your reputation.

12:59 – Allen Salkin on why ease-of-use and user experience are central to influential online newsrooms and what to avoid putting in them at all costs.

13:22 – How a media person’s experience in an organization’s online newsroom affects their ability to do their jobs, best practices for showcasing media contact information, and why flash online pressrooms and PDFs are less helpful to reporters.

14:30 – Allen Salkin on the difference between advertising photography and photojournalism, and the type of photography he finds most useful in a company’s online newsroom.

14:57 – Allen Salkin on having video in a company’s online newsroom versus on YouTube, where he’d tend to trust it most, as well as the type of video content he’s most likely to watch.

15:35 – Allen Salkin on why it’s a good idea to make sure your photos are in the online newsroom section of your organization’s website rather than somewhere else.

16:01 – Allen Salkin responds to Eric Schwartzman’s claim that the more control an organization exercises over the content on its website, the less credibility it has by likening one-sided websites to PR people who only tell reporters the rosy side of a story. Both, in his view, are unethical and untrustworthy.

17:50 – Allen Salkin talks about social media, acknowledging that while services like Twitter and Facebook have personal benefits, they pose challenges for reporters because they could be seen by others as representatives of their employer even though they’re using them for social purposes.

20:27 – Allen Salkin on where The New York Times sits in the larger new media ecosystem, and the difference between primary news sources and the online news echo chamber.

22:49 – Allen Salkin points out New York Times Executive Editor Bill Keller’s Talk to the Newsroom feature and discusses the economics of the newspaper business.

24:28 – Allen Salkin on staff cuts at The New York Times, what makes The New York Times different from other online news websites, the challenges of news content delivery in the digital age, and why he thinks The New York Times is more relevant today than ever.

31:46 – End

Email newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity.  

Email Marketing Secrets

2:59 – New media mogul Dany Levy shares where she was raised, where she went to school, where she lives and whether she’s single or taken.  

3:54 – New media executive Pete Shienbaum on how he thinks a down economy will impact the lifestyle news beat and dealing with consumer’s changing media consumption habits.  

5:09 – Dany Levy on the unique advantages of email newsletters as a distribution vehicle versus other new media channels, and how to adapt news and information to take best advantage of bulk email as a communication vehicle.  

7:17 – Dany Levy on balancing the needs of marketers against the expectations of subscribers by helping marketers develop messages most likely to resonate with their nearly 2.8 million subscribers. Pete Shienbaum discusses the relationship between editorial and advertising at DailyCandy.com.  

8:51 – New media mogul Dany Levy talks about her background in mainstream print news journalism, and how she governs the relationship between editorial and advertising at DailyCandy.com.  

9:54 – Dany Levy on the impact of aesthetics on the DailyCandy.com brand, and just how far she’ll go to help a new media marketer engage her subscribers.  

10:46 – How new media mogul Dany Levy uses the domestic and international mainstream news media to keep DailyCandy.com relevant, but not repetitive. She also tips off media relations specialists on which European and Asian countries she’s watching closest to trend spot.  

11:25 – New media executive Pete Shienbaum talks about Twitter, and the importance of emerging technologies on staying relevant to consumers in today’s news media marketplace. Dany Levy shares her Twitter ID, which you’ll never be able to guess. You can find Pete’s Twitter ID by checking Dany’s followers.  

14:46 – Dany Levy reveals how her editorial strategy for her city editions differs from that of the Everywhere, Deal and Travel editions. She tips off public relations people on which ones she needs something cool to hyperlink to, which ones she doesn’t, and the relationship of a website to what makes cool lifestyle news.  

16:22 – Pete Sheinbaum on the future mainstream print news media brands, the importance of trust and credibility, and whether or not perennial the fashion magazine category is impervious to online delivery.  

18:57 – Pete Sheinbaum on why new media marketers pay a premium to run display ads with DailyCandy.com.  

20:50 – Pete Sheinbaum reveals DailyCandy.com’s advertiser attrition rates over the last several quarters.  

21:58 – Pete Sheinbaum talks about email open rates and email click-through rates in relation to industry averages for traditional internet media. He also discusses the impact of the creative, the subject line and promotional incentives on the numbers.  

23:37 – Eric Schwartzman shares the name and number of the hot new Chanel lip gloss color, according the make-up specialist at the Chanel store on Robertson in Los Angeles, and where actress Scarlett Johansson recently spotted him lunching.  

24:21 – Dany Levy on how the economy’s impacting the jet setters, and DailyCandy.com’s target audience.  

26:01 – Pete Sheinbaum on how they grew DailyCandy.com, how their business plan differed from a typical Silicon Valley start up and how the timing of the last dotcom bust affected their efforts.  

27:34 – Pete Sheinbaum on whether or not the economic downturn represents an opportunity for start-ups to displace entrenched, category leaders.  

28:49 – Dany Levy on the formula for the perfect PR pitch to DailyCandy.com, and the best email address to send pitches to.  

30:03 – Dany Levy talks about the Daily Candy Dossier, which reports on the fashion runways of the world, where the DailyCandy.com editors sit in the fashion news media pecking order, the old guard fashion media’s attitude towards DailyCandy.com, and why.  

31:46 – End

Check out my new 2021 Email Marketing Best Practices Guide.

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