Erica Bruno-Martin is the Vice President of Business Development of CBC Automotive Marketing, a company that has been providing full-service marketing solutions to successful automobile dealers and dealer groups across North America since 1983. With a robust background in marketing and business development, she has been instrumental in driving growth and innovation at CBC. Erica's strategic vision and leadership skills have significantly contributed to the company's success in the automotive marketing industry.

Today, Erica delves deep into the buying habits of consumers aged 30 to 50, their preference for reliable and reasonably priced cars, and the challenging economic landscape dominated by rising costs. The conversation touches on her journey from dealership service and parts to creating impactful content that connects genuinely with audiences. 

They also explore the significance of impeccable customer service, adapting to new industry changes, and the importance of fostering personal connections in today's digital age. Erica shares insightful advice, her experience during COVID, and the importance of community involvement. Tune in for a rich conversation full of actionable insights and heartfelt stories.

--------------------------------------------

This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Their strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit 🔗 www.partsedge.com.

--------------------------------------------

Takeaways

Quote

“It's even more important in service that you have an impeccable customer experience.” -Erica Bruno-Martin

Connect:

Erica Bruno-Martin

LinkedIn: www.linkedin.com/in/erica-bruno

Website: www.wocautonetwork.com

Website: www.cbcads.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com