Our guest in this episode is Erica Holthausen, the founder of Catchline Communications, a collective of writers and editors partnering with consultants and business coaches to position them as sought-after experts. She coaches her clients through the process of writing, editing, pitching, and publishing high-quality, original articles. Her clients have by-lines in some of the most prestigious industry trade journals and business magazines, including Inc., Entrepreneur, Fast Company, Thrive Global, and EHS Today.

A contributing writer whose work appears in Coastal Home, USGBC+ Magazine, Traditional Building, and Period Homes, Erica is also a freelance editor for several association publications. She is currently working on a collection of essays and grappling with a novel.

In our conversation Erica talked to me about

• How writing articles starts with knowing why you are doing that and who your audience is
• How questions and conversations lead to great article topics
• Being really clear about what we want to be known for

Jason Van Orden (episode 275) and Michael Roderick (episode 328) introduced us to Erica.

Listen to the podcast to find out more.

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