A Fresh Story, season 2, episode 14

Erica Taylor has been a professional makeup artist and beauty expert for over 25 years working with top brands like MAC, Laura Mercier, Benefit Cosmetics, and more. She recently made the decision to leave the industry she has loved for over 25 years and become a full-time entrepreneur. She started her TikTok in 2021 where she does makeup tutorials and has created an incredible and engaging community sharing tips and techniques for women in their 40's +.

We chatted with Erica about her winding career in the world of makeup and beauty - and why you just need to “do the work,” and lead with kindness. Erica’s incredible work ethic has taken her to so many places she is excited to talk about, and we appreciated her paying homage to all of the women who lifted her up along the way and taught her the lessons as she stepped into new career paths.

We discussed how her ADHD is a superpower, and how she used her super skills to propel herself into the world of beauty. And, we especially loved her perspective on makeup and why it’s so important to look at yourself in the mirror and take a moment to notice yourself and your beauty. Erica made us laugh, cry, and appreciate the beauty of staying creative with your life’s choices.

You can follow Erica on Instagram and TikTok.