For the latest TV and Media report, Ericsson ConsumerLab interviewed over 20,000 people in 13 countries representing the views of more than a billion people. The use of virtual reality to conduct in-depth consumer interviews is one for first cases of its kind.

Each year, Ericsson Consumer Lab conducts more than 100,000 interviews representing the views of over 1 billion people. In this podcast, we talk to experts, Anders Erlandsson and André Gualda, about the latest TV and Media report and the small screen takeover of television.

Throughout his career Ekudden has stayed close to the technology, working with some of the most important developments in the ICT industry. Listen to Erik's perspectives on technology leadership, Silicon Valley and the future of technology collaboration.

Consumers are demanding greater control over when, where, how and

whom to engage for their healthcare needs. With increased smartphone

app usage and shared experiences through social media, this is a change that is gaining momentum.