Today on the podcast I'm speaking with Jennifer Bleam with MSP Sales Revolution. Selling Cybersecurity is critical for any IT service provider. After all, the impact of a cyber attack on your clients has an impact on you with recovery work and potential damage to reputation. So How do you sell cybersecurity to your clients? Is it appropriate to use fear as a sales tool? How do you counter the pushback that you get from some clients? Jennifer and I talk about these questions and much more, so please enjoy this topical and actionable conversation with Jennifer Bleam.