In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences.

Bill emphasizes the importance of strategic thinking over just "doing" in sales, and shares practical tips for reframing the salesperson's role. He encourages listeners to let go of the traditional baggage associated with selling and instead embrace a more rewarding, "humane" approach.

Whether you're new to sales or a seasoned professional, this episode offers a fresh perspective on how to succeed in this dynamic field.

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Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].

If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training