Show Notes:

• 00:22: What ESG stands for and addresses
• 1:42: How “Reimagining Capitalism in a World on Fire” by Rebecca Henderson influenced Siege Media
• 2:36: Using ESG to analyze potential clients
• 3:33: Types of businesses that may not qualify
• 3:57: Why darker industries rely more on agencies
• 6:19: Working for causes = better internal fulfillment
• 6:47: Breaking down the client-agency relationship
• 7:25: Do your research on companies implementing ESG
• 8:47: How to evaluate internal efforts
• 10:24: Identify ESG through positive brand experience–use third-party tools

Show Links:

• Follow Ross on Twitter
• Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing