The world of sports marketing has changed over the last few years. Sports fans are looking to engage with their favorite teams beyond their designated seasons and ESPN is finding ways to keep fans plugged in from social media to in-person events.

In this episode, ESPN’s vp of sports marketing Emeka Ofodile breaks down their 365 marketing strategy, the iconic “Ready For Football” campaign and the various avenues of breaking into the sports industry as a career.

Share your thoughts with me at @colmeetsworld.

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