Adam Silver is currently negotiating the broadcast rights for the NBA...and Adam Silver is expecting to triple the amount of the current NBA broadcast deal with ESPN and TNT. NBA ratings have been declining for the past four years...but both ESPN and TNT are in a position where they can't afford to lose the NBA.

We discuss the panic at ESPN and TNT...and the overvaluing of the NBA. We explain why ESPN needs the NBA more than any other network. We discuss the lose/lose situation that ESPN is currently in...and how ESPN could lose by keeping and losing the NBA.

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