An integral component of scaling your Facebook ads is having the ability to determine performance gaps and growth opportunities. And this of course is possible only through conducting comprehensive documentation or Facebook advertising account audits.  When it comes to documentation, a lot of businesses seem to make the mistake of paying more attention to their return on ad spend (ROAS), instead of focusing on more important matters such as…  Optimization logs Active ads logs Monitoring your automated ads rules  Keeping track of your testing roadmap  By understanding these metrics and establishing a documentation system that helps you oversee them, you get to formulate your projected advertising outcomes and, most importantly, relieve yourself of unnecessary stress.  After all, Facebook is a machine-learning platform. This means that making advertising decisions based on small sets of data will ultimately hinder your scaling progress.  In this video, I’ll be diving deeper into the essential Facebook advertising documentation elements you should be implementing in your business in order to put yourself in a better position to scale!