In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026. 

We’re sharing why these marketing analytics are important, how they can be compared to one another, and how to calculate and utilize these metrics effectively.

Marketing HOT TAKE: It does not matter how old or large your business is, you need to be tracking your data! Agree? Let us know in the comments!

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:59 Marketing Essentials for the New Year

05:25 Marketing Hot Take: The Importance of Tracking Analytics

09:22 Understanding Return on Investment (ROI)

16:52 Customer Lifetime Value Explained

29:00 Calculating Customer Acquisition Cost

38: TLDL; Summary of Marketing Analytics

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Building a Marketing Budget For Your Small Business in 2026: https://youtu.be/yvmE4e4FyRw 

How to Create a Marketing Plan You’ll Actually Use in 2026: https://youtu.be/4aZtxHBBBxE 

Support This Podcast: buymeacoffee.com/sobmarketing 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

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