Park Street Insider Podcast

Essential Talks— The Financial Basics for Brand Building


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Establishing a sound financial model in a business's early days is crucial for spirits brands to set a foundation for sustainable growth. A well-crafted financial plan helps brands minimize surprises and accurately forecast the capital-intensive aspects of the spirits business.

In this episode, you'll hear two presentations on financial modeling. First, former Pernod Ricard executive Guillaume Thomas will share his best practices for financial success during the brand-building process. Then, Felipe Gonzalez-Gordon discusses the costs associated with competing in the beverage alcohol business.

Featured Guests:

  • Guillaume Thomas, Founder and CEO, Martingale Cognac
  • Felipe Gonzalez-Gordon, COO & Partner, Colangelo & Partners

Mentioned in this episode:

Martingale Cognac
Colangelo & Partners

Watch the full videos on YouTube:

4 Focus Areas for Financial Success in the Alcohol Business

The Costs of Competing in the Beverage Alcohol Business

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