By George Matthew Adams (1913)

Do you want to DOUBLE your Efficiency, your Influence, your Results — your very Life? Here’s a Secret —

cut out the NON-essentials.

Give your Time to Things that Count. Half the “Faithful” Employees, the “Always-to-be-depended-upon” people that fill the Offices and Shops of the land, are nothing more nor less than just “Putterers,” and their Employers are too blind to see it. They do their work from day to day — but they take twice the Time necessary and thus WASTE for their Employers one-half.

Give your Time to Things that Count.

Did you ever watch the Doer, the Executive, the Leader — at his job? He instantly sees the BIG things in his Correspondence; immediately he sees the LARGE side of an Employee or of a Problem. Then he dismisses the NON-essentials, and sees that the Essentials are DONE — carried out according to his orders. Such a man is usually the one, too, that does the most and yet always has TIME — for things Worth While.

Give your Time to Things that Count.

Try to pick out the things in your Work To-day that really look Essential. Then push aside and away, the useless details. Concentrate on Essentials. For you will never Count in this world unless you —

Give your Time to Things that Count.

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