In this episode of The Industrial Real Estate Podcast, Chad Griffiths sits down with Gordon Lamphere — broker, attorney, and host of the Real Finds Podcast — to break down how boutique brokerages compete and win in the middle market. Gordon shares how his family's 150-year-old firm, Van Vlissingen and Co, has built a specialized practice around middle-market investors and occupiers, why staying in your lane beats chasing every deal, and what actually drives long-term value in an industrial portfolio. We also get into in-house vs. third-party service models, where AI is changing the industry (and where it isn't), and how to build an audience and referral network through value-first content on social media.
In this episode, you'll learn:
- Why boutique brokerages can outperform large institutional shops in the middle market
- What drives long-term value in an industrial portfolio
- In-house vs. third-party brokerage and management models — and the trade-offs of each
If you're a broker, investor, developer, or owner in industrial real estate, this episode breaks down what it actually takes to compete and win in the middle market.
Connect with Gordon Lamphere and check out the Real Finds
Gordon's Podcast
Van Vlissingen and Co
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