Today's guests are Anton Kornienko and Ben Webster of NLP Logix, where Anton serves as Data Science Platform Architect and Ben serves as Modeling and Analytics Team Lead. NLP Logix is a fast-growing AI services firm based in Florida that serves both the public and private sectors. Ben and Anton join us on today's program to offer Emerj's executive podcast audience advice on the essentials of turning large language models into business value. Throughout the episode, the pair underscore what they see as the biggest misconceptions about LLMs in the media hype cycle and how leaders can find a balance between foundational and bespoke models for different workflows. This episode is sponsored by NLP Logix. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.