Ethical Marketing with celestethestylist

In a capitalist culture of make more, do more, be more... My worth has been tied to work most of my life. In 2022 my life shattered and it untied my worth from my work.

Over the last year in silence I've been going thru the transition to scale my business back.

IN THIS EPISODE YOU’LL LEARN:

•Being okay with being seen as a "failure" in others eyes

•The importance of following your own intuition / guidance

• Getting to the crossroads making the decision to step back rather than grow

•Choosing motherhood over work culture.

- NAVIGATING the in between being okay with feeling lost

- Anti capitalist approach to giving back to my community, clients and self by enjoying the slow season of life.

YOU ARE NOT ALONE. SCALING BACK YOUR BUSINESS DOESN'T MEAN YOU FAILED.

Links & Resources:

🔗 Website: ⁠⁠⁠⁠https://celestethestylist.com/education⁠

🔗 Podcast: ⁠Ethical Marketing with celestethestylist⁠

p.s.- Loving the show? Hit follow and subscribe so you never miss a new episode. If you want to support the podcast, sharing it with a biz bestie is the best way to spread the love.

Don't rely on solely social media by nurturing and building relationships outside of posting on instagram, tiktok, facebook etc.

Today we cover:

- ways to nuture a relationship

- Ways to start building your email list

- automation to help you nurture the relationship without using AI

- a look into the email software I use and ways to start growing your email list thru your website

READY TO MARKET YOUR BUSINESS ETHICALLY WITHOUT POSTING EVERY DAY On Social Media?

Links & Resources:

🔗 Website: ⁠⁠⁠⁠https://celestethestylist.com/education⁠

🔗 Podcast: ⁠Ethical Marketing with celestethestylist⁠

p.s.- Loving the show? Hit follow and subscribe so you never miss a new episode. If you want to support the podcast, sharing it with a biz bestie is the best way to spread the love.

You voted and chose the topic of client experience. Today sharing mistakes made during the inquiry and booking process using my own life experience of having to replace my roof. So many amazing lessons that we can implement in our own business because we are experts but our clients don't know what we know.

IN THIS EPISODE YOU’LL LEARN:

- Standing out from the rest

- pricing transparency

- The importance of consultation

- Being the face of your business but not being in it? the disconnect that led to lack of trust

READY TO MARKET YOUR SALON BUSINESS ETHICALLY WITHOUT POSTING EVERY DAY ON INSTAGRAM?

Links & Resources:

🔗 Website: ⁠⁠⁠⁠https://celestethestylist.com/education⁠

🔗 Podcast: ⁠Ethical Marketing with celestethestylist⁠

p.s.- Loving the show? Hit follow and subscribe so you never miss a new episode. If you want to support the podcast, sharing it with a biz bestie is the best way to spread the love.

Ready to start booking clients without having to post every day on instagram or social media? Then this episode is for you.

Get ready to say goodbye Hashtags# hello keywords with better understanding of how to do it with strategy.

IN THIS EPISODE YOU’LL LEARN:

•What Keywords actually looks like in your content as a hairstylist and business owner

• A sneak peak into the visibility framework I've used for the past few months

• Stop overthinking your content

•The mindset shift that you need so clients can self qualify and start getting new inquiries from clients that are not price shopping you.

READY TO MARKET YOUR SALON BUSINESS WITHOUT POSTING EVERY DAY ON Social Media?

Links & Resources:

🔗 Website: ⁠⁠⁠⁠https://celestethestylist.com/education⁠

🔗 Podcast: ⁠Ethical Marketing with celestethestylist⁠

p.s.- Loving the show? Hit follow and subscribe so you never miss a new episode. If you want to support the podcast, sharing it with a biz bestie is the best way to spread the love.

It's nearly impossible to think of having a business and not thing you have to start marketing on social media. It's no secret that social media can help you business but what made me make the switch back in 2019..

This is the introduction podcast to my marketing without social media series. Yes! I will be sharing what tools im using and mindset reframes but before that I wanted to share:

-What social media addiction looked like for me

- the moment that changed everything

- the 60 day post everyday challenge that confirmed posting more on social aka instagram is not the answer

- a intro into my understanding of capitalism and anti capitalism (just my experience really diving deep into research)

Before you ignore this i've had 13 organic publications. They are not paid and not posting every day on social media /instagram.

I share what kind of results I got recently while on my 4 day vacation/road trip without posting on my bridal hairstyling instagram page.

Links & Resources:

🔗 Website: ⁠⁠⁠⁠https://celestethestylist.com/education⁠

🔗 Podcast: ⁠Ethical Marketing with celestethestylist⁠

p.s.- Loving the show? Hit follow and subscribe so you never miss a new episode. If you want to support the podcast, sharing it with a biz bestie is the best way to spread the love.

Living in the United States currently has been going thru many hard things collectively and also depending what state you are in. It's important we give each other empathy to the ones that want to speak up and those that don't.

I talked about the consequences to my business for sharing my beliefs and empathy in such a hard time more important than ever.

Links & Resources:

🔗 Website: ⁠⁠⁠⁠https://celestethestylist.com/education⁠

🔗 Podcast: ⁠Ethical Marketing with celestethestylist⁠

p.s.- Loving the show? Hit follow and subscribe so you never miss a new episode. If you want to support the podcast, sharing it with a biz bestie is the best way to spread the love.

What does manifestation really mean? Why I don't believe in it and how it has change my life and business.

In this conversation go over the journey go from a broke single mom, cash advances, to having 2 successful businesses, savings and removing my broke ass lack mindset.

If you’ve ever wondered why you’re manifestation is not working all the time, this episode is for you!

Links & Resources:

🔗 Website: ⁠⁠⁠⁠https://celestethestylist.com/education⁠

🔗 Podcast: ⁠Ethical Marketing with celestethestylist⁠

p.s.- Loving the show? Hit follow and subscribe so you never miss a new episode. If you want to support the podcast, sharing it with a biz bestie is the best way to spread the love.

After utilizing it for years the 💡 bulb moment happened. After attending a class is not only me.

How this tool is affecting creativity in other business owners utilizing it.

This is not a shaming episode it’s more of let’s look into it.

And my own observation seeing where everything is going and the importance of not losing your voice and sharing your experiences that make you…

Well you! Your originality

Take what resonates and do your own research on how much water chatgpt uses and other things to consider with this tool.

Links & Resources:

🔗 Website: ⁠⁠⁠⁠https://celestethestylist.com/education⁠

🔗 Podcast: ⁠Ethical Marketing with celestethestylist⁠

p.s.- Loving the show? Hit follow and subscribe so you never miss a new episode. If you want to support the podcast, sharing it with a biz bestie is the best way to spread the love.

No fear mongering and no matter the changes that are here or may come, having gone thru the 2008 housing crash and well we

all went thru 2020 one thing is for sure...

We all can thrive with preparation. I asked in the email community and they said Yes! to this episode.

I've had to learn to better manage my money thru the years.

Today sharing lessons from 2020 and 2008 that I’ve applied to recession proof my business.

Take what resonates and leave the rest behind.

You want to promote your business but it’s holiday season and the kids are on school break 🫠 Or maybe they got out early release for a week at 12pm 🕛 before their break ☕️me this week🙋🏻‍♀️This episode is for you.

Will cover today:

-Choosing where to do post

- The time saving hack I do to post consistently

- Making social media easy and in a way it supports your current mom life season while still showing up for your business

Want more support 🎉 dm on instagram @celestethestylist