On this episode of The Medical Alley Podcast, we go beyond logos and taglines to explore what brand strategy really means in today’s healthcare landscape. From building trust in an oversaturated market to defending your message in the age of AI-driven misinformation, this conversation gets to the heart of what it takes to create a brand that lasts.

Joining us is Kathleen Hustad, founder of Bloom44 and a seasoned strategist with deep experience across some of the most innovative healthcare organizations. Kathleen shares actionable insights and practical advice on how healthcare leaders can build brands that are not just differentiated, but defensible.

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