<p><a href="https://twitter.com/queenofmetrics">Katie Paine</a>, the CEO of <a href="http://painepublishing.com/">Paine Publishing</a> and the Queen of Metrics, discusses a number of ethical issues around public relations measurement and analytics, including:</p> <ul> <li><a href="#fudge">How to respond to pressure to fudge numbers</a></li> <li><a href="#success">How public relations success is creating new challenges</a></li> <li><a href="#ai">Ethical issues with Automated AI measurement</a></li> <li><a href="#questions">Questions every PR pro should ask measurement vendors</a></li> </ul>

Katie Paine, the CEO of Paine Publishing and the Queen of Metrics, discusses a number of ethical issues around public relations measurement and analytics, including: How to respond to pressure to fudge numbers How public relations success is creating new challenges Ethical issues with Automated AI measurement Questions every PR pro should ask measurement vendors

<p><a href="https://twitter.com/queenofmetrics" rel="noopener noreferrer">Katie Paine</a>, the CEO of <a href="http://painepublishing.com/" rel="noopener noreferrer">Paine Publishing</a> and the Queen of Metrics, discusses a number of ethical issues around public relations measurement and analytics, including:</p> <ul> <li><a href="#fudge" rel="noopener noreferrer">How to respond to pressure to fudge numbers</a></li> <li><a href="#success" rel="noopener noreferrer">How public relations success is creating new challenges</a></li> <li><a href="#ai" rel="noopener noreferrer">Ethical issues with Automated AI measurement</a></li> <li><a href="#questions" rel="noopener noreferrer">Questions every PR pro should ask measurement vendors</a></li> </ul>

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Ethics and PR Measurement

Ethics and PR Measurement