Last month, the Supreme Court ruled that as of July 1, 2021, the National Collegiate Athletic Association (NCAA) cannot stop student athletes from profiting off of their name, image, and likeness. But what is your name, image, and likeness and why is this such a controversial ruling? In this week's episode, Ciara and Holli dive deep into the conversation of college sports and what marketing has to do with any of it. We interview two sports experts, Dr. Howard Patterson, UT Tyler Director of Athletics and Cindy Smoak, Executive Director of SPORTyler. With our powers combined, we discuss the pros and cons to this new ruling and the effects it might have on universities, college athletes, and marketing in the future.

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Rebranding is exciting and a little nerve wracking. Big corporations do it and so can you! Today Ciara & Holli discuss why you should consider rebranding your business. While certain aspects of your business should stay the same including incredible customer service or the quality of your product, logos start to look outdated and you may be wasting your energy on products or services that aren’t giving you a return. Technology changes so fast, and it’s easy to get left behind. Let us help you stay on top of the latest trends and give your business the boost you're needing. 

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Holli: @HolliFourniquet

Ciara: @ETXlifecom

Investing in yourself is one of the best return on investments you can have. Whether it's investing in learning a new skill, developing yourself personally or professionally, tapping into your creativity or hiring a coach, you need to give to yourself first before you can give to others. In this episode, Ciara & Holli discus how investing in yourself may be the most profitable investment you ever make. It yields not only future returns, but often a current pay-off as well. The surest way to achieve a better quality life, and be successful, productive, and satisfied is to place a priority on investing in both personal and professional growth. The effort you put into consistently investing in yourself plays a large role in determining the quality of your life now and in the future. Keep the conversation going, and let us know what you will be doing for your mental health this week. 

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This summer, more than any other, people are wanting to get out and travel. Get out and explore your own backyard because East Texas a beautiful place. However, as moms, Ciara & Holli know that traveling with kids isn't always a walk in the park. On this episode, Ciara & Holli give their tips for traveling with kids as well as some fun ideas of must-see attractions for families in the East Texas area. Don't miss this episode if you are needing fun, cheap ideas of ways to keep your kids entertained this summer! 

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Holli: @HolliFourniquet

Ciara: @ETXlifecom

We are celebrating both Holli and Ciara's June birthdays! On this episode, Holli & Ciara delve into the history of celebrating birthdays and the origins of birthday traditions, some of which are very surprising. While some people don't believe in horoscopes (and others probably put too much weight into horoscopes), Holli & Ciara discuss the similarities in their personalities and their sign: Gemini. Birthdays are a yearly reminder of the past year and the hope for a new year. It's a great time to celebrate and can also be used as a great marketing tool as well. Check out this episode to get the entire scoop! 

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Father's Day, like Mother's Day, has an interesting history. In this week's episode, Ciara & Holli discuss the history of Father's Day as well as some fun father facts from the animal kingdom that might surprise you. Two special Fathers join the podcast this week, Ciara and Holli's husbands and the fathers of their children. We take a deep dive into the brains of fathers and find out what do they really want on Father's Day. 

Support Father-owned business this Father's Day at ETXstore.com. 

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Holli: @HolliFourniquet

One thing is for sure, after this year, everyone needs a vacation. However, money and vacation days are low, but here on ETXpodcast, we have the solution. Use your vacation days in East Texas this year! Support your local area, while having fun with your family and friends. Tourism dollars mean big business to your community. Get a few fun ideas from Ciara & Holli on how to keep those vacation dollars local this summer season. 

Resources in this episode:

ETX Traveler

Go East Texas Thirsty Pines Tour

Go East Texas Outdoor & Adventure Pass

ETXlife Blog

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Ciara: @ETXlifecom

Holli: @HolliFourniquet

According to Marti Barletta, author of Marketing to Women, women are the primary decision-makers for consumer goods in 85% of households. In this episode Ciara & Holli explore "Pink Marketing;" what it is and why it might not be the best approach to marketing to women. A big myth is that marketing to "women" is a niche. You can't generalize an entire gender. In reality, women come in all shapes and sizes, different backgrounds and needs, so marketing to the umbrella of women is going to fall flat. We share some helpful tips on marketing to women the right way, and how to gain a loyal customer base when done correctly. 

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Holli: @HolliFourniquet

Ciara: @ETXlifecom

Like many of our holidays, Mother's Day has an interesting back story that you might not have heard about. Started (or was it?) and pioneered by a woman who ended up denouncing the entire holiday by the time of her death. On this episode Ciara & Holli explore what led to this, how we celebrate Mother's Day now, as well as some fun ideas for the Mothers you celebrate in your life. 

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Holli: @HolliFourniquet

Ciara: @ETXlifecom

Shop for Mother's Day gifts: ETXstore.com

Holli and Ciara are so happy Spring has finally reached East Texas. Join us on this episode as we interview Executive Director of Visit Nacogdoches, Sherry Chaney Morgan. We talk about the fate of the azaleas after “Snowvid” and touch on the multitude of all things Spring in both Nacogdoches and Tyler, TX. Both cities are well known for their exquisite flowers, notable downtown visitor’s centers, and no shortage of activities to entertain and delight you. This episode serves new visitors to these historical cities as well as offering some lesser-known options for locals to discover.

Learn More:

www.visitnacogdoches.com to find the latest happenings in Nac or download the VisitNac app on Apple and Google Play.

Visit Tyler

Social Media: @VisitTyler

www.visittyler.com

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