ETX Podcast

While the Texas snowstorm in February looked idyllic and postcard perfect from the inside of a nice, warm cozy house, the picture was far from reality for many Texans. Completely underprepared for snow and below freezing temperatures, the infrastructure in Texas failed its residents who were without power and water for days and weeks after the storm. 

Fortunately, our tight-knight East Texas community banded together and helped in ways that benefitted everyone from first-responders, like healthcare workers, and those less fortunate like the homeless. In this episode Holli and Ciara interview local business owner, Callynth Finney who worked with other local businesses and volunteers to raise money in order to feed, house, and provide medical care to homeless people in Tyler, Texas during the brutal storm. 

Another group that made a huge impact was the East Texas Jeep Club. They banded together and used their vehicles to get healthcare workers and other essential workers safely to their jobs. They also delivered supplies and pulled cars out of ditches. Ray Mitchum, officer in the club, joined the podcast to share more. 

East Texas is a special place and while we only highlighted two specific organizations that lent a helping hand, many others did so as well. It was a true showing of East Texans helping East Texans. 

Connect with us:

Tyler Street Team

East Texas Jeep Club

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Holli: @HolliFourniquet

Ciara: @ETXlifecom

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Whitney and Brenden join us on this episode to share the story behind Pineywoods Pets. This home-based pet bakery specializes in all-natural, healthy baked dog treats. Both Whitney and Brenden have full-time jobs in addition to building their business. It’s a labor of love that they share with their fur family; 4 dogs and 2 cats, all but one, rescued. Rescue, foster, and adoption are a passionate cause for them. Every time you buy from Pineywoods Pets, whether it’s a cute handmade bandana or a custom dog birthday cake your purchase makes a positive impact.

Shop Pineywoods Pets on ETXstore.com.

Follow Pineywoods Pets on social media: @pineywoodspets

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Ciara - @ETXlifecom

In this day and age, we've all heard the term "going viral." And, no, we aren't talking about the coronavirus kind of viral; we're talking the Bernie Sanders' mittens kind. But what does it mean to "go viral?" Can a business plan to go viral or is it completely random? Is it always good for a business to go viral? Whether you're thinking of Grumpy Cat or the more recent GameStop situation, going viral is a cultural phenomenon. On this episode of ETXpodcast, Ciara and Holli discuss what it means to go viral and ways you can increase your chances of getting more engagement on your posts. Tell us what your favorite examples of viral content are! 

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Ciara - @ETXlifecom

Holli - @HolliFourniquet

The pandemic has made us do some crazy things. Among the top is pandemic purchases: purchases you might not have made had we not been in the middle of a pandemic purchases. Of course, there was the toilet paper hoarding, but we're talking about those "other" purchases. In this episode, Ciara & Holli explore the phenomenon of pandemic buys, discuss their observations on pandemic marketing, and share some of their own purchases.

Connect with us and share some of your fun stories:

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@ETXpodcast

Ciara: @ETXlifecom

Holli: @HolliFourniquet

Valentine’s Day is the holiday that people love to hate. In this episode Ciara and Holli discuss its origin, surprising Valentine’s facts, and some traditions. They also explore ways you can market your products in new ways to appeal to the audience looking for love on Valentine’s Day. Love it or hate it, Valentine’s Day is just around the corner and coming at us fast. Let’s all get through this together.

Share your Valentine’s stories with us at ETXpodcast.com

Shop for local Valentine’s Day gifts at ETXstore.com

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Ciara: @ETXlifecom

Holli: @HolliFourniquet

As we enter a new year, Ciara and Holli explore mental, physical, and spiritual clutter and how to get rid of it for a more focused new year. A cluttered mind is disrupting and it hinders our productivity, balance, and even our mental health. You know the feeling: you're forgetting important dates, you feel as if you're being pulled in a hundred different directions, and you're unable to finish a project or task from beginning to end. It’s exhausting! Mental and physical clutter are connected. Let’s begin the new year on a high note by getting rid of the clutter that is bogging us all down.

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Holli: @HolliFourniquet

Ciara: @ETXlifecom

As 2020 comes to a close and we’re just days away from 2021, Ciara and Holli reflect on the past year and discuss their hopes for the new year. In this episode, they discuss New Year’s Resolutions and strategies on how to get your resolutions to stick this year. Thank you for listening to ETXpodcast in 2020; we hope to have everyone back with us in 2021. Happy New Year from the ETXpodcast team!

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Ciara - @ETXlifecom

Holiday stress is real, but we at ETXpodcast are all about making life simple. In this episode, Holli and Ciara share their tips for making the holidays a little less stressful. From easy food hacks to breaking out of the normal holiday traditions, they share ways they have been able to simplify the holiday celebrations and put the joy back into the holiday season. 

Featured on this episode is Laura with Haute Goat Creamery located in White Oak, Texas. Laura shares easy ways to put together a charcuterie board for a holiday gathering, even if it might be a little smaller this year than in year's past. 

For charcuterie board inspiration, visit Haute Goat Creamery's website: https://www.hautegoatcreamery.com

Hazlenut French Toast Casserole recipe by Our Happy Mess: https://www.ourhappymess.com/nutella-baked-french-toast-casserole

Hillbilly (Cowboy) Breakfast Bake by Simple Green Moms: https://simplegreenmoms.com/hillbilly-breakfast-bake

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www.ETXpodcast.com

@ETXpodcast

Holli: @HolliFourniquet

Ciara: @ETXlifecom

Holli and Ciara interview business strategist, Alysia Cook to offer one of the industry leader’s advice and insight. As a woman in a predominantly male profession, Alysia shares how she gained respect and leadership abilities that led her to start her own company, Opportunity Strategies. For over 27 years Alysia has offered her expertise helping both small and large scale businesses develop strategic economic plans and facilitate trainings. Her programs are designed to improve operations and relations within organizations, as well as prepare communities to attract and retain quality businesses. Alysia candidly shares her story and how a little business strategy can go a long way to make your business more successful.

Contact Alysia Cook on her website at OpportunityStrategies.com

Connect with Ciara and Holli

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@ETXpodcast

Ciara - @ETXlife

Holli - @HolliFourniquet

The holidays are just around the corner, but consumers have already started shopping for gifts for that special someone. This year more than ever, people are shopping online and shopping local. The pandemic has hit many East Texas and Texas businesses hard, and residents are trying to find a way to help out those small businesses this holiday season. There are many benefits that come with shopping local including the fact that when you spend your money locally, that money stays within your community and helps the local economy. 

Ciara and Holli discuss holiday shopping, holiday traditions, and ETXstore. ETXstore was created to help local business sell their items online. It's a one-stop-shop for all things East Texas. From dog treats to home decor, find a unique, quality gift at ETXstore. 

Featured vendors:

Jammit Jams

Spencer's Custom Wood

Jacques Old Fashioned/South of Here Co.

Shop ETXstore: ETXstore.com

Let us know how your holiday shopping is going at ETXpodcast.com

Connect with us:

Ciara: @ETXlifecom

Holli: @HolliFourniquet

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