Some observers view this action as the antitrust case of the century due to Google’s global reach and dominance with its core products.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/26/the-power-of-google-leads-to-an-antitrust-case/

To be clear, despite the 64-page legal filing against Google, the firm is not dominant in every product category in which it operates.

This episode is also available as a blog post: https://evansonmarketing.com/2020/10/27/areas-of-google-strength-and-weakness/

With a groundswell of interest, we see divergent interpretations of what influencer marketing really means.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/28/devising-influencer-marketing-campaigns/

The best way to get the creative juices flowing isn’t by sitting your team around a conference table and asking them to shout out ideas as they come to them. It’s by creating an atmosphere that breaks people out of their traditional mindset.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/29/suggestions-for-better-brainstorming/

For some people, the enjoyment and productivity of working remotely is diminishing. Thus, we now cover a guide to happier remote working.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/02/a-guide-to-happier-remote-working/

Besides the COVID-19 pandemic, other types of crises may require decisive planning and action. With this in mind, let us look at a valuable crisis management checklist keyed to the beginning of a crisis.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/03/a-crisis-management-checklist/

Smart Consumers Should  Be Wary of Questionable Marketing Tricks

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/04/questionable-marketing-tricks/

Modern customers possess much higher expectations. Such as proactive service, personalized interactions, and connected experiences across channels.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/09/the-impact-of-customer-expectations-on-customer-satisfaction/

LinkedIn Stories enable members and organizations to share images and short videos of everyday professional moments. It represents an easy way to share experiences and insights.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/10/promote-brands-with-linkedin-stories/

Do you say “thank you for your service?” to veterans?

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/11/honoring-our-veterans/