Influencer marketing has become more central to B2B brands’ marketing strategies.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/08/b2b-influencer-marketing-in-2021/

Every year, the Gartner CMO Spend Survey shows CMOs ranking marketing data and analytics as a top investment. However, Gartner shows that many senior marketers [CMOs and VPs of marketing] remain unimpressed by the results from their marketing data and analytics investments.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/09/data-analytics-not-meeting-executive-expectations/

Recently, McKinsey released results from a major study on the global effects of COVID-19 on consumers.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/10/emerging-worldwide-consumer-attitudes-and-behavior/

As you will see below, one of our earlier posts, on Coca-Cola’s recycling efforts, should now be read with more skepticism.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/15/brands-that-cause-the-most-plastic-pollution/

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/16/2020-advertising-age-best-marketers-of-the-year/

On December 9, 2020, the FTC ( Federal Trade Commission) filed a legal action against Facebook. Here, we review the filing. Then, the data behind it.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/17/ftc-sues-facebook-for-illegal-monopolization/

Since 1914, a key role of the Federal Trade Commission (FTC) has been consumer protection against harmful business practices.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/21/new-ftc-web-site-to-report-fraud/

Although, relatively  speaking, not as popular as before, Twitter still generates a worldwide audience exceeding 350 million active people monthly.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/23/best-of-twitter-2020/

The Management Top 250 ranking uses a holistic measure of corporate “effectiveness.”

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/22/wall-street-journal-2020-best-managed-firms/

These are among the factors complicating COVID-19 vaccine logistics [Note: Here, we focus on the U.S.]:

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/14/logistics-of-covid-19-vaccines/