As business owners around the globe face the current economic crisis due to COVID-19, there are some important lessons that can be learned from businesses that survived previous U.S. recessions

This episode is also available as a blog post: https://evansonmarketing.com/2021/01/13/how-to-survive-a-financial-crisis-according-to-entrepreneurs/

Despite some activities to the contrary, numerous firms engage in socially-responsible packaging. Below, we look at food packaging.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/14/firms-that-practice-socially-responsible-packaging/

Today, as we honor Dr. King, we must keep in mind the lessons for 2021 from Martin Luther King Jr. Even though, the words are from 1963, they resonate even more on January 18, 2021. We must heal, not divide.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/18/lessons-for-2021-from-martin-luther-king-jr/

we look in-depth at using Coursera to improve your career skills. 

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/19/using-coursera-to-improve-your-career-skills/

Competitive analysis offers a way to spy on your competitors’ activity and results. In order to understand what their strengths are and how you stack up.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/25/competitive-analytics-for-social-media/

Yes, Harvard provides a number of free online courses across several categories.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/26/free-courses-to-enrich-your-overall-knowledge-base/

Quantifying the benefits of influencer marketing remains elusive. This is true for many brands. How do they know who the right influencers are. And more important, how can they tie their spend to sales?

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/27/further-insights-on-influencer-marketing/

Although gun ownership is a highly controversial subject, child safety is a common goal.

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/29/kids-and-guns-a-tough-psa/

The returns process has always been a hassle for many shoppers. Particularly the task of having to ship something back. Amid the pandemic, these pain points are just as prevalent,

This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/01/online-customer-returns-are-still-too-hard/

No-Return Returns: Proactive New Strategy for Customer Returns

This episode is also available as a blog post: https://evansonmarketing.com/2021/02/02/proactive-new-strategy-for-customer-returns/